Reputable dating services online

According to Nielsen, an audience tracking firm, such sites snared 27.5 million "unique visitors" in June, about half as many as came to job-placement sites during what has been called the worst recession since the Great Depression (The number of unique visitors, a common Web-traffic metric, is the total number of people who visited a Web site during a particular reporting period; anyone who visited the same site more than once during the period is not counted again.) Forbes used Nielsen's latest unique-visitor data to rank the following 10 most popular dating sites. Unique visitors in June 2009: 957,000 Gain/loss from the same period last year: -53% Avg.

time spent on the site: five minutes How it works: Aggregates and compares other dating sites in one stop.

Unique visitors in June 2009: 2,198,000 Gain/loss from the same period last year: 94% Avg.

time spent on the site: 91 minutes How it works: "Half of our members have tried online dating, half have not tried it before," says Plenty of Fish founder Markus Frind.

Price: no additional fees on top of what each site that Spark owns would charge. Unique visitors in June 2009: 1,992,000 Gain/loss from the same period last year: N/A Avg.

time spent on the site: 3.5 minutes How it works: User friendly, photo-based service. " feature offers a clickable "Yes" or "No" above each picture.

Price: Woman pay nothing; men pay per month Source for traffic figures: Nielsen.

Unique visitors in June 2009: 1,223,000 Gain/loss from the same period last year: -14% Avg.

These dating apps are the equivalent to a pair of khakis from The Gap; there's absolutely nothing wrong with them, they're just overwhelmingly bland compared to what else is out there.Price: no additional fees on top of what each site it aggregates would charge. Unique visitors in June 2009: 1,173,000 Gain/loss from the same period last year: -18% Avg.time spent on the site: 14 minutes How it works: Chat with crushes online.See who says "Yes," to your photo in your "Mutual Sympathy" inbox and decide if you like them, too.Price: per month for men and women Source for traffic figures: Nielsen.

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